Your business and those of your event attendees deserve to have easy-to-implement strategies that help grow their business. After all, small businesses are what stimulate our economy.
Topic: Contagious Content Marketing Strategies
Content is the lynchpin of growth in today’s competitive marketing environment. Brands that have documented content strategies that are carried out professionally on a consistent basis consistently outperform those who don’t.
Your content should attract your ideal audience, nurture them from a lead to a sale and beyond, and increase your revenue with exceptional results. There are 5 foundational components you need to establish your entire content strategy on. The solution presented here will help you propel your business forward.
Brands can easily get lost in the sea of competition. It’s exhausting to spend limited resources and not get results. During this power-packed session that will take you from drowning in a sea of competition to leading the pack, Royce will incorporate decades of business acumen with the StoryBrand SB7 Framework to share how businesses can become insanely profitable and put their marketing on autopilot.
Takeaways
How to implement the power of story into your marketing in a way that connects and engages your ideal audience
How to implement a content marketing strategy that allows you to “set it and forget it”
How to attract, convert, and retain more customers to increase customer LTV
Topic: How to Save Money and Time With a Sales Funnel That Works
If you’re like most businesses, you’re fed up with spending money on marketing that doesn’t work. If you knew what to do differently, you would—but you don’t, and so you feel stuck.
Meanwhile, your sales are lagging. Your bottom line isn’t budging. And worst of all, you feel discouraged.
Here’s the good news: It doesn’t have to be that way.
In this talk, Royce King—a StoryBrand Certified Guide—will share the five things you need to build to engage customers and grow businesses. You’ll walk away knowing how to capture your customers’ attention and compel them to buy.
Stop worrying about your marketing, and get back to winning in the marketplace.
Takeaways
Know the five reasons you need a sales funnel
What a sales funnel will do for your revenue
How to generate ideas that will work for your business
Topic: The Power of a Sales Funnel and Why You Need One
Let’s face it! When a prospect visits your website they probably aren’t ready to buy. They are comparing you to your competition. A sales funnel helps you walk with the buyer through the buyer’s journey without feeling sleazy or pushy.
Sales funnels help you build the old “know, like, and trust” muscle, allowing a prospect to get to know you in a way that’s comfortable and predictable. Sales funnels allow you to collect lead generation data in a reliable, repeatable way as it takes a buyer from a lead to a sale and beyond.
But, how can young brands with limited budgets use sales funnels when they cost upwards of $10,000 to have professionally created? And, what type of businesses need sales funnels?
Royce shares her secrets from nearly a decade of copywriting experience to show you how you can begin to create and use a sales funnel. She intricately weaves the Story Brand Framework, Direct Response Copywriting techniques, and years of experience to help entrepreneurs walk away with ideas that can help them capture leads and convert more leads to sales.
Takeaways
Know the five reasons you need a sales funnel
What a sales funnel will do for your revenue
How to generate ideas that will work for your business
Topic: 5 Steps to Profitability
Every brand--from large to small-- has a website and social media profiles, but are they working for you? More than 3 out of 4 entrepreneurs who contact me are struggling with conversions, lead generation, and inconsistent revenue.
Royce, the author of the Profitability Playbook, reveals five areas that are causing entrepreneurs to struggle. She takes the audience through the common mistakes and how to fix them. Participants armed with their laptops can instantly correct mistakes and see immediate results.
Takeaways
Engaging elevator pitch
Optimized LinkedIn profile
High converting home page
Congruent message
Topic: Sustainable Fundraising or Donor Fatigue. You Choose
Nonprofit organizations have one main challenge: fundraising! There’s a host of competition in the community and every organization is vying for the same dollars. Often a staff that’s already stretched too thin is asked to rely on event fundraising.
But, a comprehensive fundraising plan produces a sustainable stream of revenue. Yet, studies show that less than 50% of nonprofit organizations have a written or executed fundraising plan.
Royce shows organizations 5 steps to sustainable fundraising so they never have to rely on a calendar full of never-ending events or fatigue the few major donors. Instead, they can have a sustainable strategy that allows them to have a greater impact and expand their programs to serve more people.
Takeaways
Creating multiple revenue streams
Improving donor retention
Expanding donor pool
Increasing impact