Why You Should Outsource Your Content Marketing Needs

As a small business owner, you know the importance of content marketing. It helps you attract new customers, retain existing ones, and establish your brand as a thought leader in your industry.

Here are a few statistics 70% of buyers want to learn about your brand through content, not advertising; successful businesses spend up to 40% of their marketing budget on content marketing; you get 67% more leads per month if you have an active blog; 4 out of the top 5 B2B strategies involve content marketing

But you also know that creating content in-house can be time-consuming and costly. One study found 28% of businesses site cost of in-house staff as the biggest challenge, followed by 28% stating they lacked a strategy, and 23% said they lacked content.

The best solution to this problem is outsourcing your content marketing needs. By hiring an experienced and skilled agency, you can eliminate the mundane but necessary tasks of producing content in-house, while also saving money.

Hiring a full-time staff member to handle content marketing can cost upwards of $60,000 per year. This is without benefits and office space, increasing the figure even more. When you outsource, you can get the same level of expertise and experience for a fraction of the cost. For less than $30,000 per year, you can hire a copywriter, social media manager, and marketing strategist all in one package.

Outsourcing also has the added benefit of giving you access to a wider range of skills and resources than you would have in-house that can help you create a more comprehensive and effective content marketing strategy.

Additionally, outsourcing allows you to focus on what you do best - running your business. By delegating content marketing, you can free up time and energy to focus on other important tasks, such as sales, customer service, and improved operations.

In conclusion, outsourcing content marketing is a smart and cost-effective solution for small businesses. It allows you to save money, tap into a wider range of skills, and focus on your core business. By working with an experienced agency, you can create a comprehensive content marketing strategy that helps you achieve your business goals.