3 Content Marketing Challenges & How to Overcome Them

Content marketing is a powerful tool that can help businesses reach their target audiences and generate leads, but it can be challenging to execute without the right resources. From having to compete with your competition to needing help to measure ROIs, there are a number of common challenges that content marketers face. 

In this blog post, we'll be taking a look at the top 5 content marketing challenges and providing practical steps to help you overcome them. We'll also cover topics such as professional copywriting and how it can help you in your content marketing efforts. So, keep reading to learn more about how to conquer these content marketing challenges.

Too time-consuming for in-house marketing staff. This is one of the most common challenges businesses face when it comes to content marketing. If your in-house staff can’t manage content creation and promotion, outsourcing might be the best option for you. Hiring freelance content creators, editors, and digital marketers can help you maximize resources and ensure your content is managed professionally. 

Additionally, leveraging automated processes like social media scheduling tools and email automation can save you a lot of time and make sure your content is distributed regularly and efficiently. Another way to overcome this challenge is to create an editorial calendar that outlines the topics you'll be covering each month, the frequency with which you'll be publishing, and who will be responsible for different tasks throughout the process. This will help keep your team organized and focused on their respective tasks without compromising the quality of your content.

Your competition may own the keywords you want to rank for. How can you displace them and show up on the first page of Google?  One effective approach is to do keyword research and optimize content around related long-tail keywords that your competition might have overlooked. This allows you to build an organic traffic base by targeting low-competition, high-volume terms, ultimately helping drive more website visitors to your site. 

Additionally, it's also important to leverage other methods, such as paid ads, social media ads, SEO, etc., to build up a presence in more competitive areas. This will enable your content to be seen more widely and increase the visibility of your website. Another way to stand out from your competitors is to create content with a unique angle or point of view that resonates with your target audience. Providing value-add insights that your competition is not will help differentiate your content and set your business apart from the rest.

Content marketing can take up to 30 hours per week to properly implement. Unless you have an entire staff to do the research and write the copy, you may inconsistently produce content. Hire a professional copywriter or content marketing agency that can produce the amount of content you need. Invest in an automated system that will help you schedule and publish content regularly, as well as promote it across multiple platforms. 

Consider repurposing old content by creating new visual elements such as infographics, videos, slideshows, etc. This can help save time while producing quality content that is appealing to different target audiences. If possible, get help from interns or freelancers who can contribute to the creation process and help you meet your goals for consistency. Knowing how to incorporate keywords into the content can improve the performance of your content. 

Finally, create an editorial calendar with specific themes for each month so that your team is clear on the topics and timelines for production. This will help ensure that each piece of content has a purpose and that your content marketing efforts are not wasted on unorganized production.

Can you see how your blog posts are ranking or what the open rates are for your emails? If not, it may be time to start measuring your ROIs. Measuring ROIs can help you determine if your content marketing strategy is effective or if changes need to be made. A few ways to measure ROIs for content marketing include setting up analytics for tracking page views and click-through rates, tracking website traffic, monitoring conversions, and setting goals for email newsletters. 

Additionally, it’s important to pay attention to customer feedback and survey responses. Listening to customers can help you create content that they respond positively to. By evaluating ROIs, you can adjust the content accordingly and improve your overall results.

In conclusion, professionally produced copy takes skill and art. Outsource your content needs to ensure high-quality copy that meets today's marketing trends. However, if you decide to do it yourself, work with a professional editor who can review the content and ensure accuracy, proper formatting, and voice adherence. 

When partnering with an agency or freelancer, be sure they are well-versed in the topics and products you need them to discuss. If you’re unsure how to measure quality, create an in-house quality control metric or scorecard that considers key elements such as readability, accuracy, voice adherence, formatting, originality, etc., so you can monitor the quality of the delivered product over time.

These common challenges can diminish the trust your brand hopes to build in the eyes of your audience. Ensuring you have a marketing strategy that addresses these challenges and provides solutions your team or outsourced partner can implement is integral to your success. 

If you’re not sure your marketing strategy is effective, schedule a 30-minute, no-obligation call with our team.